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Skills Builder Overview

In this short skills building course, we will explore the sales process as it applies to different segments of the Tourism Market.

The size of the tourism and travel market worldwide is significant. As a result, it is not possible for an enterprise to reach every potential customer directly. As marketing budgets and resources are limited, it makes sense for a tourism business to segment the total market into clearly identifiable customer groups. Marketing promotions and selling activity can then be adapted for and targeted at each specific customer group.


Completion Time

This skills builder takes approximately 12 minutes to complete.


Target Audience

Understanding the Sales Process in Tourism Market Segments‘ is designed for people who work in or manage tourism enterprises.


Related Courses

‘Understanding the Sales Process in Tourism Market Segments‘ is a companion resource for the ‘Business Model Planning skills builder available on this platform.



This resource may be accessed free-of-charge.


Enroll on Course

To enroll on the course, please enter the valid details in the enroll section at the bottom of the page.


Commence the Course & General Instructions

Once you are enrolled on the course:

  1. Please progress through each of the lessons in the course sequentially.
  2. To move from one lesson page to another, click on the ‘Mark Complete’ button located at the end of each lesson page. Once you have clicked the ‘Mark Complete’ button, you may then progress to the next lesson in the course.
  3. Some lesson pages contain interactive resources. To open an interactive resource, click the orange ‘Launch’ button contained on the web page. Click on the ‘Next’ buttons or arrows within each interactive resource to move from one screen to the next within each of these resources.
  4. Document names in blue within a lesson or topic page denote that the document is available to download. Just click on the document name (in blue) to open it for viewing and download.


To start the course, click on the lesson 1 heading in the table below.


Course Content

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