Skills Builder Overview

In this short skills building course, we will learn how to explain the marketing concept in terms of a ‘Marketing Lense’.

Completion Time

This skills builder takes approximately 3 minutes to complete.

Target Audience

‘Marketing Lense‘ is designed for people who work in business development functions in commercial and non-profit settings.

Related Courses

‘Marketing Lense‘ is a companion resource for the ‘Introduction to Inbound and Outbound Marketing‘ skills builder available on this platform.

Cost

This resource may be accessed free-of-charge.

Enroll on Course

To enroll on the course, please enter the valid details in the enroll section at the bottom of the page.

Commence the Course & General Instructions

Once you are enrolled on the course:

1. Please progress through each of the lessons in the course sequentially.
2. To move from one lesson page to another, click on the ‘Mark Complete’ button located at the end of each lesson page. Once you have clicked the ‘Mark Complete’ button, you may then progress to the next lesson in the course.
3. Some lesson pages contain interactive resources. To open an interactive resource, click the orange ‘Launch’ button contained on the web page. Click on the ‘Next’ buttons or arrows within each interactive resource to move from one screen to the next within each of these resources.
4. Document names in blue within a lesson or topic page denote that the document is available to download. Just click on the document name (in blue) to open it for viewing and download.

To start the course, click on the lesson 1 heading in the table below.