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Applied Marketing Practice
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Course Content
Lessons
Status
1
What is marketing and why it is important in a business?
2
Identifying competitors
3
Identifying gaps in the market
4
Market segmentation
5
Customer groups
6
Generating business ideas
7
Selecting Products/Services
8
Setting Prices
9
Promoting your products/services
10
Distribution
11
Finding the right people to help you
12
Developing a marketing plan
13
Networking
14
Identifying PR opportunities
15
Event management basics