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Course Content

Lessons Status

1

What is marketing and why it is important in a business?

2

Identifying competitors

3

Identifying gaps in the market

4

Market segmentation

5

Customer groups

6

Generating business ideas

7

Selecting Products/Services

8

Setting Prices

9

Promoting your products/services

10

Distribution

11

Finding the right people to help you

12

Developing a marketing plan

13

Networking

14

Identifying PR opportunities

15

Event management basics