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Course Content

Lessons Status

1

What is digital marketing?

2

How to build a digital strategy

3

Content planning

4

Role of a business website

5

Role of social media

6

Differences between video chat and live streaming

7

Email marketing & online selling

8

Online advertising

9

Measuring Campaign Results

10

Finding an online audience

11

Buyer Personas

12

Copywriting

13

Search Engine Optimisation

14

YouTube Marketing