• April 4, 2017
Creating Visual Content and Graphic Designs

Strong visual content is a huge asset to any organisation that wishes to stand out from the crowd online. Whether you are developing content for a website or aiming to achieve more impactful social media posts, creating effective visual content is a must! If you would like to achieve professional looking graphics, then this practical course will help you to:

  • Understand how to design graphics for use on websites and social media platforms
  • Understand how to design logos, reports and visuals for social media posts
  • Explain the importance of colour, space, contract, symmetry, fonts and images in graphic design 

Target Audience

This course is designed for participants who hold marketing or communications roles in businesses or non-profit organisations e.g. Committee PRO, general administrator, centre co-ordinator, small business owner, marketing communications officer.

Course Structure

The course is divided into twelve component parts and takes approximately 3 hours to complete. Topics are self-contained to facilitate micro-learning for the time conscious participant.

Topic 1: Using Canva as a graphic design tool

  • An introduction to online graphic design tool Canva
  • Creating a Canva account
  • Creating a design in Canva

Topic 2: Selecting Fonts and using space, contrast and symmetry effectively

  • The importance of  getting visual content right
  • Typography terms
  • Typographical contrast
  • Spacing contrast
  • Shape contrast

Topic 3: Selecting colours, images, vectors and icons

  • Colour associations
  • Using images, vectors and icons

Topic 4: Getting Started – Social Media Profile Covers

  • How to create a Facebook Event Cover
  • How to create a Twitter Cover
  • How to create a LinkedIn Banner

Topic 5: Getting Started – Creating Visuals for Social Media Posts

  • How to design an Instagram post

Topic 6: Getting Started – Creating Online Banner Advertisements

  • Online Advertising
  • Methods of Advertising Online Explained
  • Banner Ads

Topic 7: Create a Company Logo

  • How to create a company logo
  • Colour Associations in Logo Design

Topic 8: Create Company Letterheads and Compliment Slips

  • How to create company letterheads and compliment slips

Topic 9: Create a Trifold Brochure

  • How to create a trifold brochure

Topic 10: Create an A4 Promotional Flyer and Event Invitation

  • How to create an A4 Promotional Flyer
  • How to create an Event Invitation

Topic 11: Create an Annual Report

  • How to create an Annual Report

Topic 12: Quick Links – Online Resources

  • Quick access to website resources

Course Assessment: Upon successful completion of the final course assessment each participant will be able to independently download a Certificate of Course Completion.

Cost

The Creating Visual Content and Graphic Designs course costs €43.05 per participant for 30 days course access.

Course Designer: Caroline Egan M.B.S., B.B.S., Managing Director, CramdenTECH Ltd.

TAKE THIS COURSE

Contact CramdenTECH Client Services on 087-2194541 or at email learning@cramdentech.com.

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