• April 4, 2017
Guide to Online Advertising

In a busy and ever changing online world, businesses and non-profit organisations are turning to paid online advertising to help them stand out from the crowd. In this course, we will explore common types of online advertising and learn the fundamentals of digital campaign management. By the end of course, you will:

  • Explain the differences between video ads, social advertising and mobile apps
  • Understand how to plan and implement a digital advertising campaign
  • Understand the importance of measuring campaign results

Target Audience

This course is designed for participants who hold marketing or communications roles in businesses or non-profit organisations e.g. Committee PRO, general administrator, centre co-ordinator, small business owner, marketing communications officer.

Course Structure

The course is divided into eight component parts and takes approximately 3 hours to complete. Topics are self-contained to facilitate micro-learning for the time conscious participant.

Topic 1: Types of online advertising

  • Interactive participant skills builder resource
  • Pop Quiz 1

Topic 2: Video ads

  • Interactive participant skills builder resource
  • Pop Quiz 2

Topic 3: Social advertising

  • Interactive participant skills builder resource
  • Pop Quiz 3

Topic 4: Mobile apps

  • Interactive participant skills builder resource
  • Pop Quiz 4

Topic 5: Social platforms

  • Video resource
  • Pop Quiz 5

Topic 6: Planning a digital advertising campaign

  • Video resource
  • Pop Quiz 6

Topic 7: Implementing a digital advertising campaign

  • Video resource
  • Pop Quiz 7

Topic 8: Measuring campaign success

  • Video resource
  • Pop Quiz 8

Course Assessment: Upon successful completion of the final course assessment each participant will be able to independently download a Certificate of Course Completion.

Cost

The Guide to Online Advertising course costs €30 per participant for 30 days course access.

Course Designer: Caroline Egan M.B.S., B.B.S., Managing Director, CramdenTECH Ltd.

Related Courses: The Guide to Online Advertising forms part of the Digital Marketing Programme delivered by CramdenTECH Ltd. Other courses in the programme include:

  • Writing Website Content
  • Creating Visual Content and Graphic Designs
  • Using Social Media Effectively
  • Using Digital Communications Technologies

TAKE THIS COURSE

This course is open to participants on June 30th, 2017

Contact CramdenTECH Client Services on 087-2194541 or at email learning@cramdentech.com.

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