• April 4, 2017
Writing Website Content

At some point in their careers or volunteering roles, marketers will be tasked with getting their businesses or non-profits online. Organisation websites are a primary source of information about a company and should be managed effectively. If you are tasked with designing or re-developing a company website, this course will help you to:

  • Understand how to create a website content strategy
  • Explain the importance of keywords and headings, video and audio elements, lists and links, forms and messages in website design
  • Explain the importance of search engine optimisation in web design

Target Audience

This course is designed for participants who hold marketing or communications roles in businesses or non-profit organisations e.g. Committee PRO, general administrator, centre co-ordinator, small business owner, marketing communications officer.

Course Structure

The course is divided into twelve component parts and takes approximately 3 hours to review. Practical templates (worksheets) are provided with course topics. Participants should allow for additional time to fully complete the practical work associated with the course. Topics are self-contained to facilitate micro-learning for the time conscious participant.

Topic 1: Content Purpose and Search Engine Optimisation

Topic 2: Keywords and Headings

Topic 3: Visual and Audio

Topic 4: Lists and Links

Topic 5: Forms and Messages

Topic 6: Web page Layout and Grids

Topic 7: Creating a Style Guide

Topic 8: Reviewing Content

Topic 9: Keeping Content Up-to-date

Topic 10: Build a Website Step-by-Step

Topic 11:  Prepare a Website Design Brief for a Developer

Topic 12:  Course Resources and Templates

Course Assessment: Upon successful completion of the final course assessment each participant will be able to independently download a Certificate of Course Completion.


The Writing Website Content course costs €40 per participant for 30 days course access.

Course Designer: Caroline Egan M.B.S., B.B.S., Managing Director, CramdenTECH Ltd.

Related Courses: The Writing Website Content forms part of the Digital Marketing Programme delivered by CramdenTECH Ltd. Other courses in the programme include:

  • Guide to Online Advertising
  • Creating Visual Content and Graphic Designs
  • Using Social Media Effectively
  • Using Digital Communications Technologies

Click on the ‘Take This Course’ link below to sign up for the course. You will be asked to pay for the course via Paypal. If you would prefer to be invoiced and pay by EFT, please contact CramdenTECH Client Services.




Contact CramdenTECH Client Services on 087-2194541 or at email learning@cramdentech.com.

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