At some point in their careers or volunteering roles, marketers will be tasked with getting their businesses or non-profits online. Organisation websites are a primary source of information about a company and should be managed effectively. If you are tasked with designing or re-developing a company website, this course will help you to:
- Understand how to create a website content strategy
- Explain the importance of keywords and headings, video and audio elements, lists and links, forms and messages in website design
- Explain the importance of search engine optimisation in web design
This course is designed for participants who hold marketing or communications roles in businesses or non-profit organisations e.g. Committee PRO, general administrator, centre co-ordinator, small business owner, marketing communications officer.
The course is divided into twelve component parts and takes approximately 3 hours to review. Practical templates (worksheets) are provided with course topics. Participants should allow for additional time to fully complete the practical work associated with the course. Topics are self-contained to facilitate micro-learning for the time conscious participant.
Topic 1: Content Purpose and Search Engine Optimisation
Topic 2: Keywords and Headings
Topic 3: Visual and Audio
Topic 4: Lists and Links
Topic 5: Forms and Messages
Topic 6: Web page Layout and Grids
Topic 7: Creating a Style Guide
Topic 8: Reviewing Content
Topic 9: Keeping Content Up-to-date
Topic 10: Build a Website Step-by-Step
Topic 11: Prepare a Website Design Brief for a Developer
Topic 12: Course Resources and Templates
Course Assessment: Upon successful completion of the final course assessment each participant will be able to independently download a Certificate of Course Completion.
The Writing Website Content course costs €40 per participant for 30 days course access.
Course Designer: Caroline Egan M.B.S., B.B.S., Managing Director, CramdenTECH Ltd.
Related Courses: The Writing Website Content forms part of the Digital Marketing Programme delivered by CramdenTECH Ltd. Other courses in the programme include:
- Guide to Online Advertising
- Creating Visual Content and Graphic Designs
- Using Social Media Effectively
- Using Digital Communications Technologies
Click on the ‘Take This Course’ link below to sign up for the course. You will be asked to pay for the course via Paypal. If you would prefer to be invoiced and pay by EFT, please contact CramdenTECH Client Services.
Contact CramdenTECH Client Services on 087-2194541 or at email firstname.lastname@example.org.