There are a myriad of digital communications tools available for marketers to communicate with customers and clients. Before selecting the tools to use, it is first necessary to identify the practical ways in which communications technologies can assist a business or non-profit. Upon completing this course, you will be able to:

• Explain the differences between video chat and live streaming
• Explain the benefits of email marketing and online selling
• Explain how digital communications technologies may be typically used in a business or non-profit

Target Audience

This course is designed for participants who hold marketing or communications roles in businesses or non-profit organisations e.g. Committee PRO, general administrator, centre co-ordinator, small business owner, marketing communications officer.

Course Structure

The course is divided into six component parts and takes approximately 3 hours to complete. Topics are self-contained to facilitate micro-learning for the time conscious participant.

Topic 1: Using social media channels

• Video resource
• Pop Quiz 1

Topic 2: Video chat: Skype, Facetime, Viber and Whatsapp

• Video resources
• Pop Quiz 2

Topic 3: Live streaming: Facebook Live, Instagram Live and Periscope

• Interactive participant skills builder resource
• Pop Quiz 3

Topic 4: Email marketing

• Interactive participant skills builder resource
• Pop Quiz 4

Topic 5: Online document storage, editing and sharing

• Interactive participant skills builder resource
• Pop Quiz 5

Topic 6: Online selling

• Interactive participant skills builder resource
• Pop Quiz 6

Course Assessment: Upon successful completion of the final course assessment each participant will be able to independently download a Certificate of Course Completion.

Cost

The Using Digital Communications Technologies course costs €40 per participant for 30 days course access.

Course Designer: Caroline Egan M.B.S., B.B.S., Managing Director, CramdenTECH Ltd.

Related Courses: The Using Digital Communications Technologies forms part of the Digital Marketing Programme delivered by CramdenTECH Ltd. Other courses in the programme include:

• Guide to Online Advertising
• Writing Website Content
• Creating Visual Content and Graphic Designs
• Using Social Media Effectively

TAKE THIS COURSE

This course is open to participants on April 21^st, 2017

Contact CramdenTECH Client Services on 087-2194541 or at email learning@cramdentech.com.