When Should You Outsource Your Business’s Social Media?


Having an effective social media strategy can take your business to the next level. It helps legitimize your business, reach potential customers and promote your brand. While every business should be on at least one social media platform, social media can sometimes be overwhelming. It can be hard to keep up with the never-ending updates […]

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A beginner’s guide to mastering a local social presence


Today more than ever, a brand’s social presence is critical, no matter the size of the business. On one end of the spectrum, small local retailers need to drive traffic to their shops. On the other end of the spectrum, franchise and enterprise businesses with multiple locations need to master a local social presence to […]

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What Is Team Building, and Ways to Achieve It


Employees are a business’s most valuable asset. As a business owner, you should recognize their importance and find ways to connect with your team — and help them connect with each other. Team building is a great way to achieve this. We interviewed experts on why team building is so important and ways you can […]

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Going into Business with Friends


Starting a business is always a challenge. But what about starting one with a friend? You’ve heard it before: Don’t mix business with pleasure. This could certainly be the case if you dabble with the idea of going into business with a friend. If you’re not careful, the relationship can turn sour very quickly and […]

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How Consumers Influence The Field Of Marketing And Consumers


Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. For a marketer to do their job properly they need to understand the consumer. To do this they should understand the following. Consumers use products to […]

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5 Ways to Get More Email Sign-Ups


Though there are dozens of ways to communicate with your customers – from print ads to social media to search engine optimization – email is still the top way for most companies to generate new leads. Email marketing allows you to promote products, drive sales and build a relationship with consumers. But how do you […]

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How to Improve Your Memory Retention and Productivity


An entrepreneur’s work is never done, but sometimes it’s easy to feel overwhelmed or worn out. In these moments, productivity often grinds to a halt and it can be difficult to even remember important tasks or meetings. Preventing these chaotic moments, however, is as simple as consistently employing some basic techniques and behaviours that help […]

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3 Strategies to Nail Before You Launch Your Social-Media Campaign


Take aim. Without a goal, how can you ever know if you’ve hit your target? Common social-media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content. So long as your goals aren’t mutually exclusive, you can wage more than one […]

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