4 Steps to Better SEO in 2019


Use these four steps to create your search engine optimization strategy for 2019. Keyword Analysis Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume. Then use that information to gauge current organic search performance and identify achievable […]

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YouTube gives more creators option to monetize channels


YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions to their channels, giving paid subscribers access to account badges, emojis, members-only posts in […]

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Technology trends SMEs can use to get ahead in business


TECHNOLOGY has an impact on all sizes of enterprises, large or small. Numerous reports have highlighted the importance of adopting critical technologies to achieve business growth. The advent of low-cost, high-speed internet, along with affordable mobile connected devices, have changed the way the world does business. However, for small and medium enterprises (SMEs), adopting technologies […]

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GDPR five months on: A greater focus on personal data security, reputational risk and compensation claims necessary


Prior to the May 25th, 2018, General Data Protection Regulation (GDPR) compliance was often discussed and debated from three vastly divergent and arguably equally impractical viewpoints.   The doomsday view: The end is nigh – in order to survive the legislative onslaught, we must take major actions along the lines of mass deletion of valuable […]

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Key Trends in Digital Marketing


The digital marketing landscape is ever changing, and businesses can no longer ignore this. Many companies just stick with what they know best in terms of marketing, but in order to stay current in this ever-changing world, it is a good idea to consider the current key trends. Here are four digital marketing trends that […]

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What GDPR Means for Digital Marketers


The first thing that’s important to point out is that GDPR WILL affect your business if you process data from EU citizens, even if your business is based outside the EU. The next thing is that as a digital marketer, you are going to have to be transparent any time you wish to collect data […]

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Google aims to upskill and educate Irish SMEs


Google has today launched its Staying Ahead Digital Roadshow, the first in a series of events held in partnership with Enterprise Ireland which aims to upskill and educate Irish SMEs in reaching new customers, expanding their businesses and future-proofing their operations for a digital world. The Staying Ahead Digital Roadshow is part of a dedicated […]

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Government could allegedly start monitoring citizens’ social media


The Department of Employment Affairs and Social Protection’s potential online monitoring plans are causing privacy concerns. According to a report in The Irish Times today (27 August), the Department of Employment Affairs and Social Protection is seeking various media monitoring tenders. If a contract does come into being, the media monitoring would include information regarding what users […]

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