Social media channels such as Facebook, Twitter and YouTube are important communications and branding tools in many organisations. The pace at which the social media landscape continues to expand means that all marketers need to keep up-to-date with developments. This course is designed to enable you do just that and will help you to:

• Better understand the social media landscape and social media trends
• Explain how to set up accounts and profiles on leading social media channels
• Explain how to use social media channels for business and non-profit digital marketing

Target Audience

This course is designed for participants who hold marketing or communications roles in businesses or non-profit organisations e.g. Committee PRO, general administrator, centre co-ordinator, small business owner, marketing communications officer.

Course Structure

The course is divided into ten component parts and takes approximately 3 hours to complete. Topics are self-contained to facilitate micro-learning for the time conscious participant.

Topic 1: The social media landscape

• Video resource
• Pop Quiz 1

Topic 2: Social media trends

• Interactive participant skills builder resource
• Pop Quiz 2

Topic 3: Social media strategy and planning

• Interactive participant skills builder resource
• Pop Quiz 3

Topic 4: Using Facebook

• Interactive participant skills builder resource
• Pop Quiz 4

Topic 5: Using Twitter

• Interactive participant skills builder resource
• Pop Quiz 5

Topic 6: Using Instagram, Pinterest and Snapchat

• Interactive participant skills builder resource
• Pop Quiz 6

Topic 7: YouTube

• Interactive participant skills builder resource
• Pop Quiz 7

Topic 8: Group Chats: Viber and Whatsapp

• Interactive participant skills builder resource
• Pop Quiz 8

Topic 9: Blogs

• Interactive participant skills builder resource
• Pop Quiz 9

Topic 10: Social media policy for organisations

• Interactive participant skills builder resource
• Pop Quiz 10

Course Assessment: Upon successful completion of the final course assessment each participant will be able to independently download a Certificate of Course Completion.

Cost

The Using Social Media Effectively course costs €40 per participant for 30 days course access.

Course Designer: Caroline Egan M.B.S., B.B.S., Managing Director, CramdenTECH Ltd.

Related Courses: The Using Social Media Effectively forms part of the Digital Marketing Programme delivered by CramdenTECH Ltd. Other courses in the programme include:

• Guide to Online Advertising
• Writing Website Content
• Creating Visual Content and Graphic Designs
• Using Digital Communications Technologies

TAKE THIS COURSE

This course is open to participants on April 21^st, 2017

Contact CramdenTECH Client Services on 087-2194541 or at email learning@cramdentech.com.