New research carried out by Webloyalty, which examines spending and shopping trends for Black Friday and Cyber Monday shows that Irish consumers will spend an estimated €109 million on Black Friday up 31% from last year.

73% of Irish people say they have heard of Black Friday while only 34% said they were aware of Cyber Monday.

51% said they intend to shop on Black Friday this year compared to 44% last year, while a third will buy goods online on Cyber Monday compared to 23% last year. 71% claim they will buy at least one of their Christmas gifts on Black Friday or Cyber Monday this year.

Last year electronic goods were the most popular item (68%) followed by home appliances (45%), clothing, footwear and accessories (45%), clothing, footwear and accessories (45%) and homewares (34%).

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