The Irish Small and Medium Enterprises Association (ISME) has said Irish shoppers should support their local economy by shopping at local SMEs and buy Irish quality products.

They have asked consumers to consider the economic value of their purchases and the effect that local shopping can have on local job creation by keeping money circulating in their community.

According to their research, every €10 spent locally on Irish products generates €24 of benefit to the local community while 45 cents of every euro spent is reinvested locally in comparison to only 15 cents for the foreign multiples.

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