December 10th 2018
Today more than ever, a brand’s social presence is critical, no matter the size of the business. On one end of the spectrum, small local retailers need to drive traffic to their shops. On the other end of the spectrum, franchise and enterprise businesses with multiple locations need to master a local social presence to […]
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December 06th 2018
Employees are a business’s most valuable asset. As a business owner, you should recognize their importance and find ways to connect with your team — and help them connect with each other. Team building is a great way to achieve this. We interviewed experts on why team building is so important and ways you can […]
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December 05th 2018
Starting a business is always a challenge. But what about starting one with a friend? You’ve heard it before: Don’t mix business with pleasure. This could certainly be the case if you dabble with the idea of going into business with a friend. If you’re not careful, the relationship can turn sour very quickly and […]
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December 04th 2018
Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. For a marketer to do their job properly they need to understand the consumer. To do this they should understand the following. Consumers use products to […]
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November 30th 2018
Though there are dozens of ways to communicate with your customers – from print ads to social media to search engine optimization – email is still the top way for most companies to generate new leads. Email marketing allows you to promote products, drive sales and build a relationship with consumers. But how do you […]
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November 28th 2018
An entrepreneur’s work is never done, but sometimes it’s easy to feel overwhelmed or worn out. In these moments, productivity often grinds to a halt and it can be difficult to even remember important tasks or meetings. Preventing these chaotic moments, however, is as simple as consistently employing some basic techniques and behaviours that help […]
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November 27th 2018
Take aim. Without a goal, how can you ever know if you’ve hit your target? Common social-media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content. So long as your goals aren’t mutually exclusive, you can wage more than one […]
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November 26th 2018
Introverts are unique breeds who often require downtime after too much socializing. Their acceptable levels of interaction differ drastically from those of an extrovert; but this doesn’t make them any less capable of being great leaders. “Some of the most impactful and trusted leaders and managers are introverts,” said Demetra Anagnostopoulos, executive vice president of […]
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