A new research released today by Irish telecoms provider, Pure Telecom shows half of people claiming they couldn’t survive Christmas without broadband or internet.
Furthermore, 85% of people said they will purchase at least one present online, while the average person expects to buy six presents online. In total, Irish shoppers will spend €852 million online this festive season, averaging €247 per person.
The survey also found that women are more likely to say they couldn’t survive Christmas without broadband, with 52% claiming Christmas would be a disaster without it, compare to 48%of men.
More than one in five (21%) will rely on the internet to watch their festive flicks, with 14% saying they will use a streaming service such as Netflix, while 7% will download movies from the likes of Apple or Amazon.
Pure Telecom found that almost half (48%) of people expect that there will be at least one internet-connected device under their tree this Christmas. One third expect their households to be unwrapping one or two internet-connected devices on the 25th, while a sizeable 15% expect that figure will reach three or more. Almost one third (32%) of parents said they will be give at least one of their children an internet-connected device for Christmas.
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