November 16th 2018
All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services. While Twitter isn’t the best social media platform for all businesses, for those that use it, it can […]
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November 15th 2018
Presentations are common in the workplace, but they aren’t everyone’s best friend. To some, delivering a presentation at work can feel more like a dreaded medical procedure than a chance to connect with and enlighten other professionals. However, there’s often no avoiding the ordeal, especially as a business owner trying to establish your brand. While […]
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October 22nd 2018
UX consultant Gareth Dunlop outlines two important principles that challenge the traditional view of a customer touchpoint. Marketers have long understood the importance of customer touchpoints in the sales decision-making cycle. Fast-moving consumer goods (FMCG) and brand marketers in particular are aware that brand recognition and availability align closely with trust and confidence, which in […]
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October 19th 2018
Use these four steps to create your search engine optimization strategy for 2019. Keyword Analysis Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume. Then use that information to gauge current organic search performance and identify achievable […]
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September 28th 2018
YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions to their channels, giving paid subscribers access to account badges, emojis, members-only posts in […]
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September 27th 2018
TECHNOLOGY has an impact on all sizes of enterprises, large or small. Numerous reports have highlighted the importance of adopting critical technologies to achieve business growth. The advent of low-cost, high-speed internet, along with affordable mobile connected devices, have changed the way the world does business. However, for small and medium enterprises (SMEs), adopting technologies […]
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September 26th 2018
Prior to the May 25th, 2018, General Data Protection Regulation (GDPR) compliance was often discussed and debated from three vastly divergent and arguably equally impractical viewpoints. The doomsday view: The end is nigh – in order to survive the legislative onslaught, we must take major actions along the lines of mass deletion of valuable […]
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September 21st 2018
The digital marketing landscape is ever changing, and businesses can no longer ignore this. Many companies just stick with what they know best in terms of marketing, but in order to stay current in this ever-changing world, it is a good idea to consider the current key trends. Here are four digital marketing trends that […]
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