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3 Strategies to Nail Before You Launch Your Social-Media Campaign

November 27th 2018

Take aim. Without a goal, how can you ever know if you’ve hit your target? Common social-media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content. So long as your goals aren’t mutually exclusive, you can wage more than one […]

3 Leadership Tips for Introverts

November 26th 2018

Introverts are unique breeds who often require downtime after too much socializing. Their acceptable levels of interaction differ drastically from those of an extrovert; but this doesn’t make them any less capable of being great leaders. “Some of the most impactful and trusted leaders and managers are introverts,” said Demetra Anagnostopoulos, executive vice president of […]

7 Tips for Perfecting Your Elevator Pitch

November 23rd 2018

To perfect your elevator pitch, there are a few things you can do. Really know your products and services. It’s easy to say, “We’re a gardening company, and we sell pots and plants.” But so does the next gardening company and all the others after that. Prior to crafting your elevator pitch, dig into the […]

Apply the 80/20 Rule to Optimize Your Email Marketing

November 23rd 2018

Instead of growing a list with the wrong strategies, focusing intently on the right strategies can create more effective email marketing by using the 80/20 rule. Forget mass readership: Build a highly engaged niche audience. “You’ll never draft an email promotion or maintain a digital personality that everyone loves,” said freelance commercial content writer Alexander […]

Holiday Marketing: 4 Trends That Will Drive Sales

November 22nd 2018

The holidays may be the most wonderful time of year, but for retailers, it is also the busiest. A solid marketing plan can help businesses navigate the hectic sales. Find out what marketing experts say about how to market during the holiday season, and what will ultimately drive sales. Website optimization No matter what industry […]

4 Essential Twitter Marketing Tips

November 16th 2018

All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services. While Twitter isn’t the best social media platform for all businesses, for those that use it, it can […]

Tips and Tricks for Planning and Delivering Your Business Presentation

November 15th 2018

Presentations are common in the workplace, but they aren’t everyone’s best friend. To some, delivering a presentation at work can feel more like a dreaded medical procedure than a chance to connect with and enlighten other professionals. However, there’s often no avoiding the ordeal, especially as a business owner trying to establish your brand. While […]

Bringing Customer Touchpoints Into A New Age

October 22nd 2018

UX consultant Gareth Dunlop outlines two important principles that challenge the traditional view of a customer touchpoint. Marketers have long understood the importance of customer touchpoints in the sales decision-making cycle. Fast-moving consumer goods (FMCG) and brand marketers in particular are aware that brand recognition and availability align closely with trust and confidence, which in […]

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