November 30th 2018
Though there are dozens of ways to communicate with your customers – from print ads to social media to search engine optimization – email is still the top way for most companies to generate new leads. Email marketing allows you to promote products, drive sales and build a relationship with consumers. But how do you […]
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November 28th 2018
An entrepreneur’s work is never done, but sometimes it’s easy to feel overwhelmed or worn out. In these moments, productivity often grinds to a halt and it can be difficult to even remember important tasks or meetings. Preventing these chaotic moments, however, is as simple as consistently employing some basic techniques and behaviours that help […]
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November 27th 2018
Take aim. Without a goal, how can you ever know if you’ve hit your target? Common social-media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content. So long as your goals aren’t mutually exclusive, you can wage more than one […]
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November 26th 2018
Introverts are unique breeds who often require downtime after too much socializing. Their acceptable levels of interaction differ drastically from those of an extrovert; but this doesn’t make them any less capable of being great leaders. “Some of the most impactful and trusted leaders and managers are introverts,” said Demetra Anagnostopoulos, executive vice president of […]
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November 23rd 2018
To perfect your elevator pitch, there are a few things you can do. Really know your products and services. It’s easy to say, “We’re a gardening company, and we sell pots and plants.” But so does the next gardening company and all the others after that. Prior to crafting your elevator pitch, dig into the […]
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November 23rd 2018
Instead of growing a list with the wrong strategies, focusing intently on the right strategies can create more effective email marketing by using the 80/20 rule. Forget mass readership: Build a highly engaged niche audience. “You’ll never draft an email promotion or maintain a digital personality that everyone loves,” said freelance commercial content writer Alexander […]
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November 22nd 2018
The holidays may be the most wonderful time of year, but for retailers, it is also the busiest. A solid marketing plan can help businesses navigate the hectic sales. Find out what marketing experts say about how to market during the holiday season, and what will ultimately drive sales. Website optimization No matter what industry […]
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November 16th 2018
All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services. While Twitter isn’t the best social media platform for all businesses, for those that use it, it can […]
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