Bringing Customer Touchpoints Into A New Age

October 22nd 2018

UX consultant Gareth Dunlop outlines two important principles that challenge the traditional view of a customer touchpoint. Marketers have long understood the importance of customer touchpoints in the sales decision-making cycle. Fast-moving consumer goods (FMCG) and brand marketers in particular are aware that brand recognition and availability align closely with trust and confidence, which in […]

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4 Steps to Better SEO in 2019

October 19th 2018

Use these four steps to create your search engine optimization strategy for 2019. Keyword Analysis Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume. Then use that information to gauge current organic search performance and identify achievable […]

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YouTube gives more creators option to monetize channels

September 28th 2018

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions to their channels, giving paid subscribers access to account badges, emojis, members-only posts in […]

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Technology trends SMEs can use to get ahead in business

September 27th 2018

TECHNOLOGY has an impact on all sizes of enterprises, large or small. Numerous reports have highlighted the importance of adopting critical technologies to achieve business growth. The advent of low-cost, high-speed internet, along with affordable mobile connected devices, have changed the way the world does business. However, for small and medium enterprises (SMEs), adopting technologies […]

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GDPR five months on: A greater focus on personal data security, reputational risk and compensation claims necessary

September 26th 2018

Prior to the May 25th, 2018, General Data Protection Regulation (GDPR) compliance was often discussed and debated from three vastly divergent and arguably equally impractical viewpoints.   The doomsday view: The end is nigh – in order to survive the legislative onslaught, we must take major actions along the lines of mass deletion of valuable […]

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Key Trends in Digital Marketing

September 21st 2018

The digital marketing landscape is ever changing, and businesses can no longer ignore this. Many companies just stick with what they know best in terms of marketing, but in order to stay current in this ever-changing world, it is a good idea to consider the current key trends. Here are four digital marketing trends that […]

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What GDPR Means for Digital Marketers

September 21st 2018

The first thing that’s important to point out is that GDPR WILL affect your business if you process data from EU citizens, even if your business is based outside the EU. The next thing is that as a digital marketer, you are going to have to be transparent any time you wish to collect data […]

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Google aims to upskill and educate Irish SMEs

August 29th 2018

Google has today launched its Staying Ahead Digital Roadshow, the first in a series of events held in partnership with Enterprise Ireland which aims to upskill and educate Irish SMEs in reaching new customers, expanding their businesses and future-proofing their operations for a digital world. The Staying Ahead Digital Roadshow is part of a dedicated […]

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